Buyers Are in Control: Why That’s Good and What To Do Now
Sponsored by:
In this session, we will present the evidence that shows that buyers are fully in control of their buying journey and that they make their purchase
decisions prior to talking to sellers. This may seem scary, but we’ll also show why this is a good thing for marketing. Then we’ll work through what
marketers need to do to make sure their brand and solutions are preferred
when buyers make their decisions. Join this session to learn how and when buyers pick a winner, what marketers must change to succeed in this environment, and how to build internal consensus to make this change.
INBOUND is THE place to up-level your skills, learn new tactics, meet new people to build your professional network, and take your career to new heights. Are you ready to build your future in the heart of Boston? Let’s Grow.
