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Media Masterclass: Content Marketing Tips From Media Leaders
The most successful modern media companies have built businesses that publish hundreds (sometimes thousands) of original multi-platform stories each day, reaching millions of customers, and converting those engagements into new experiences like events, games, subscriptions, premium programming, commercial products, and more. How are they doing it, what's on their roadmap, and what can modern marketers take away to scale their own content and marketing strategies? Hear directly from Jim Bankoff CEO of Vox Media, Barbara Peng, CEO of Business Insider, and Sarah Personette, CEO of Puck.
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