Founder Led Sales - Best Practices to Find and Convert Paying Customers
Get a crash course into Harvard Business School's most popular course with Sales Coaches Carole Mahoney and Jaime Diglio. You will discover how to identify early prospects to build a robust pipeline, conduct initial sales meetings that consistently lead to the next stage, confidently communicate your value proposition to establish trust and motivate buyer action.Come prepared with your go-to-market and business development challenges and leave with actionable strategies you can test immediately.
Session Speakers
Carole Mahoney
Founder @ Unbound Growth
Author of the best selling book: Buyer First: Grow Your Business with Collaborative Selling, Carole has been called the “sales therapist’ by a Harvard Business School professor where she coaches their Entrepreneur MBA students. She has also been named a top sales influencer by LinkedIn and Sales Hacker.
Jaime Diglio
CEO @ The WIN Room
CEO of The WIN Room™, Jaime Diglio is a TEDx speaker, author of Moneyball Leadership, and Entrepreneurship Sales Coach at Harvard. Her WIN Room Programs help sellers perform their best when it matters most by combining emotional + social intelligence for a competitive edge in an AI world. A former Microsoft leader and ...
