Building a Data-Driven Marketing Budget That Works

1/How to set a budget based on revenue goals, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) 2/How to calculate the maximum cost per lead in 10 minutes 3/Case studies of companies that shifted from gut-based to data-driven budgeting 4/Actionable framework: the 70-20-10 budgeting rule (70% proven strategies, 20% experimental, 10% moonshot ideas)