Summer Camp Strategy: How hapily Created Their Most Successful Pipeline Quarter at INBOUND
Events are all about creating spaces for meaningful interactions. That’s why we collaborate with INBOUND partners to turn their big ideas into unforgettable experiences—like when hapily built an entire summer camp experience at INBOUND 2024.
Grab a s'more, gather ‘round the campfire, and settle in for the story of how hapily’s nostalgic adventure retreat captivated the INBOUND community and delivered standout results.
THE OPPORTUNITY
For hapily, INBOUND is the event. As a HubSpot App Partner, this is their annual "Super Bowl" moment when their entire ecosystem comes together under one roof. Event sponsorships can be a gamble with uncertain ROI and logistical headaches and hapily needed an approach that would cut through the noise along with event support that felt seamless.
They set out with big goals: elevate brand visibility within the HubSpot ecosystem, attract high-quality leads, gather real-time product feedback for quote hapily and event hapily, and create meaningful partnership opportunities. They needed a sponsorship experience that would maximize engagement while differentiating their brand.
THE ACTIVATION
Going all-in on experience, hapily transformed their conventional booth space into an immersive show floor destination. Enter: "Camp hapily". Attendees were transported to a nostalgic summer camp designed to encourage real conversations and authentic connections in a setting that felt refreshingly different.
The centerpiece featured bright orange Adirondack chairs surrounding a simulated campfire all set on a patch of grass. A scene so unexpected, it stopped attendees in their tracks and (literally) sparked conversations.
The magic didn't stop at the visuals. Here's how hapily turned themed opportunities into real engagement:
Strategic "Campfire Chats": Fireside-style discussions with HubSpotters, users, and partners addressed key ecosystem challenges and opportunities.
Interactive Engagement: Yard games like cornhole created friendly competition and extended dwell time at their booth.
Themed Merch: Positioned as "camp staff," hapily team members distributed branded sunglasses, hats, and fanny packs that complemented the experience.
THE IMPACT
Hapily's bold, experience-first approach delivered exceptional, measurable outcomes that extended well beyond the event:
- Lead Generation: 400% year-over-year increase.
- Brand Amplification: Significant increase in LinkedIn engagement, with higher post interaction and content sharing.
- Pipeline Impact: The connections established at INBOUND contributed to hapily's most successful pipeline quarter in company history.
THE VALUE
What differentiated the INBOUND experience for hapily was the quality and engagement level of the community. Unlike other industry events, INBOUND delivered a highly engaged targeted audience already aligned with the HubSpot ecosystem.
The strategic fit meant hapily's investment drove in short-term wins in addition to creating long lasting business impact. When the right brand meets the right audience in the right environment, the results speak for themselves.
What we value most about INBOUND compared to other events is the tight-knit HubSpot community... there’s a real sense of connection and collaboration, and it’s the perfect space to tap directly into our target audience. — Nikki Zangardi, Director of Marketing at hapily
See Camp hapily in action:
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INBOUND Team
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