INBOUND Blog

Got groundbreaking ideas that are transforming the way we think about growth? A fresh perspective on AI that's actually driving results? Or maybe you're redefining what leadership looks like in 2025? We want to hear from you. The INBOUND 2025 Call for Speakers opens February 3, and we're looking for innovative voices who aren't just talking about the future, but actively building it.

At INBOUND 2024, Neil Patel, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king. It's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and used to work, isn't as effective today. But, before you delete your blog, hear Patel out. His insights and data are a reminder that there's plenty of opportunity for businesses ready to adapt. Here's how.

In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!

We've all sat through meetings where someone dropped "let's circle back," "synergize," or (brace yourself) "let's take this offline" one too many times. At INBOUND this year, we decided to ask our community for their hot take: which buzzwords have overstayed their welcome? From some of our favorite speakers to HubSpotters and attendees, here’s the tea on what business jargon they'd love to leave behind in 2024.

The rise of accessible design tools as transformed the way people everywhere bring their ideas to life and tell their brand stories. At INBOUND 2024, Canva's CPO, Cameron Adams, joined Debbie Millman to explore this creative evolution. Together they dove into the journey behind one of tech's most innovative companies and shared an exciting look into an AI-powered creative future.

When it comes to AI and marketing, Atlassian’s CMO Zeynep Inanoglu Ozdemir brings a perspective that's truly one-of-a-kind. As both a Ph.D. in speech processing and a marketing leader, Ozdemir know show to connect the dots between AI's technical capabilities and its practical marketing applications. At INBOUND 2024, she sat down with The Next Wave podcast hosts Matt Wolfe and Nathan Lands, to share how marketing teams who are struggling with AI can effectively integrate it into their workflows.

AI and video are having a moment. Individually, they're powerful. But together? They're reshaping the way we connect, market, and grow businesses. At INBOUND 2024, Joshua Xu, co-founder of HeyGen joined HubSpot’s Kipp Bodnar (CMO) and Kieran Flanagan (SVP, Marketing) to explore how AI is changing business communication. "We live in video... there were a billion hours of video being watched on YouTube everyday and the average person watched seventeen hours of video every week," Xu noted, setting the stage for a discussion that would reveal just how dramatically AI is transforming video creation.

Each September, something magical happens when the brightest minds in business and tech come together to spark new ideas, build meaningful connections, and level up their skills. In 2025, we're shaking things up with an exciting west coast debut! Mark your calendars: INBOUND 2025 is coming to San Francisco for a one-time experience from September 3-5, at the iconic Moscone Center. After our fastest pre-sale ticket sellout ever, we're thrilled to announce that INBOUND tickets are returning on December 2 at 10 AM ET with a special Cyber Monday offer! For 24 hours only, get 25% off Tier 2 General Admission tickets. Snag them at $899.25, or, wait too long and pay the full price of Tier 2 tickets at $1,199. VIP tickets will be available at full price (Cyber Monday discount does not apply). This is you chance to secure your spot at one of the most talked-about industry events of the year—for less.

In an era where AI is everywhere, INBOUND 2024 speaker and crowd favorite, Jay Schwedelson brought a refreshing reminder to his Main Stage session: your competitive advantage isn't in being perfect—it's in being real. Schwedelson shared why embracing a little discomfort and a lot authenticity could be the game-changer your marketing strategy needs in 2025.

If you’re having trouble securing tickets to INBOUND 2025, here’s how you can convince your manager it’s a worthwhile investment for the company. Download our Convince Your Boss Letter!

What happens when you combine cutting-edge health technology with authentic marketing and leadership insights? At INBOUND 2024 Will Ahmed founder of wearable tech company WHOOP, sat down with HubSpot co-founder and chairperson Brian Halligan to unpacked what peak performance means and how it extends far beyond the fitness tracker on your wrist.

If you thought AI was just for writing blog posts and social copy, OpenAI's Head of Strategic Marketing Dane Vahey has news for you. At INBOUND 2024, he challenged marketers to think bigger about AI's role in their day-to-day work, introducing what he calls "AI primitives" — the foundational skills marketers need to thrive in an AI-powered future.