ICYMI: This Month's Top Social Media Posts
In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!
JANUARY 2025
THE BEST BUSINESS MOVE? TAKING THE RISK
One of Jay Schwedelson’s pandemic takeaways was that playing it safe makes you invisible. To survive the pandemic he redefined his business by leaning into discomfort and doubling down on humanity.
💡 Why It Hit: Being comfortable won’t make you memorable, but showing up with authenticity will.
THE 2025 MARKETING TRENDS YOU NEED TO KNOW
HubSpot’s latest research dropped and it was full of gold: 2025’s top marketing trends, based on insights from 1,400 marketers. The TL;DR? AI is evolving, but human strategy still runs the show.
💡 Why It Hit: If you're making 2025 marketing plans without this data, you’re already behind.
YOUR AI MARKETING MIGHT BE TRASH 🗑️
If your AI-generated marketing feels off, you’re not imagining it. Jay Schwedelson laid out the problem and the fix: AI might not be the culprit, but lifeless robotic content is.
💡 Why It Hit: Your competitive advantage isn’t in being perfect or churning out tons of content, it’s in being real.
THE THREE-STEP CHECK BEFORE YOUR BIG PRODUCT LAUNCH
Thinking about launching something new? @theproductboss dropped three must-dos before hitting go on a new product. If you're skipping these steps, you might be setting yourself up for failure.
💡 Why It Hit: The secret to a successful launch is having a rock-solid foundation before go-time.
THE INBOUND EXPERIENCE: DR. JJ PETERSON STYLE
Our community got to experience INBOUND 2024 through the eyes of marketing expert and podcast host, Dr. JJ Peterson (and got to see why it’s his “absolute favorite conference of the year”).
💡 Why It Hit: When a marketing pro calls INBOUND their favorite conference, you know it’s the place to be.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
January showed that our community is here to think bigger, take more risks, and stay ahead of what's next:
- Playing it safe is out and taking smart risks is how you stand out.
- The best strategies start with data (and we're here for the 2025 marketing trends).
- Behind every great product launch is a rock-solid game plan.
- INBOUND is more than just an event. It's an experience that transforms how you think, connect, and grow.
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
DECEMBER 2024
EAT THE FROG
At #INBOUND24, Jay Schwedelson didn’t sugarcoat it: tackling our most dreaded task first sets the right tone for the day. Sometimes the best advice isn't what we want to hear, but what we need to (even if we're rolling our eyes while taking notes 🐸).
💡 Why It Hit: In a world of productivity hacks, we know that sometimes the best strategy is just doing the annoying thing first. Looks like frogs are on the menu this year!
STRANGE THINGS ARE HAPPENING (AGAIN)
The mysterious East Coast drones made their way to San Francisco this month to share an urgent message with our community: don’t wait to secure your #INBOUND25 tickets!
💡 Why It Hit: When viral, unexplained phenomena align with key INBOUND moments, our community knows better than to ignore the signs from above. Consider this your ground-level intel: Tier 2 VIP tickets are already taking flight. Don't wait for more aerial warnings—secure your #INBOUND25 VIP access before they’re gone.
INBOUND BESTIE GIFT GUIDE
Who knew #INBOUND24 networking would lead to holiday shopping list anxiety? Your INBOUND connections have evolved into gift-worthy friendships, and we're here for it.
💡 Why It Hit: From LinkedIn to IRL, when our biggest networking problem is too many genuine INBOUND connections, we know we’re doing something right.
2024 WRAPPED: INBOUND EDITION
#INBOUND24 Wrapped highlighted our community’s top-rated sessions this year and had everyone comparing their lists in the comments. These speakers gave the people what they wanted!
💡 Why It Hit: This post had us reminiscing on #INBOUND24 and even more excited to bring the community back together in San Francisco in 2025!
HOLDING SPACE FOR: OURSELVES
Dr. V Boykin challenged everything we thought we knew about productivity at #INBOUND24. The secret to success isn't working harder, it's working smarter by taking things off your plate that don’t belong. (BRB, adding this to our 2025 vision board.)
💡 Why It Hit: Sometimes we need a reminder that peak performance isn't about doing it all. Rather, it's about doing what matters, with the right support to make it happen.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
As we wrap up 2024, this month’s content told us what matters most:
- The best thought leadership skips the fluff and embraces uncomfortable truths
- INBOUND is where genuine connections are born
- Our community thrives by celebrating wins together
- We’re ready to own our impact in 2025!
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
NOVEMBER 2024
BUZZWORD HOT TAKES
When we asked what business buzzwords need to go in 2025, our #INBOUND24 attendees came through with the hot takes! This video sparked some strong opinions about how we use our words (and yes, we're taking notes on which to retire 😉).
💡 Why It Hit: We're all tired of corporate speak that says nothing, and our community's passion for genuine, human communication showed up strong.
@inbound Looking for ways to create authentic, strategic content around AI in 2025? So were our #INBOUND24 attendees... but maybe just not in those words. What buzzword would you eliminate in 2025? Please circle back by EOD. #INBOUND24 #INBOUNDHotTakes @Troy Sandidge ♬ original sound - INBOUND
KEEPING IT REAL ABOUT STRESS
Most people say to avoid stress. Will Ahmed (CEO, WHOOP)? Not so much. His POV on embracing challenges to build resilience and recovery capacity got everyone reacting.
💡 Why It Hit: Ahmed showed us it’s not about enduring more stress, but rather figuring out how to manage and build better systems for handling it.
SF COUNTDOWN MODE: ACTIVATED
T-minus 10 months until we reunite in San Francisco! The photos of us reminiscing about #INBOUND24 besties had everyone thinking ahead to 2025’s west coast takeover.
💡 Why It Hit: INBOUND isn't just an event, it’s where core memories and lasting connections are made.
GRATITUDE CHECK-IN
Our heartfelt shoutout to the INBOUND community—from attendees and speakers to sponsors and staff—became one of our most engaged November posts. (No surprise there – this community is EVERYTHING!)
💡 Why It Hit: When we say we love our community, we mean it! This post captured the essence of what makes INBOUND special: passionate people coming together to learn, grow, and inspire each other.
WHAT THESE TOP POSTS SAY ABOUT OUR COMMUNITY
Looking at November's greatest hits, a few things become clear:
- Our community craves authenticity over perfection
- Leadership content hits different when it challenges the status quo
- Nothing beats the real connections made at INBOUND
- Gratitude is what builds real community
Make sure you're following us across all platforms and keep an eye out for next month's roundup!
OCTOBER 2024
TOP INBOUND TAKEAWAYS THAT HAD EVERYONE NODDING
Our most-engaged post broke down the key themes that dominated #INBOUND24 conversations on social media:
- Marketing in 2025: Work smarter, not harder
- Sales = experience, not just transactions
- AI as your creative wingman (not your replacement)
- Customer listening: from nice-to-have to must-have
- HubSpot's Breeze AI tools got everyone talking #FTW
💡 Why It Hit: These takeaways hit different because they're not just trends—they're the real work challenges our community is experiencing.
VISUAL NOTES GAVE MAXIMUM EFFORT
When @danidonovan dropped her sketch notes from Ryan Reynolds' closing session, it wasn't just note-taking—it was art. Key highlights captured included:
- "Marketing is magic"
- "Media is our modern digital water cooler"
- "Tell stories with danger & a bit of mischief" 😈
- "Nobody knows what they're doing"
CHALLENGING THE IMPOSSIBLE
The post that made everyone stop scrolling? Serena Williams dropping truth bombs about VC funding:
"Less than 2% of women were getting VC money? I thought it was a mistake."
Her shock turned into action, leading to her championing diversity in investing through Serena Ventures.
💡 Why It Hit: Sometimes it takes an "aha" moment to spark real change. Serena's candor and action-oriented response hit home.Enter some text...INBOUND25 FOMO ALREADY?
That carousel of joy-filled faces and moments from this year's event with the caption "First person on your share list has to go to #INBOUND25 with you" wasn't just nostalgic—it was awesome community building.
💡 Why It Hit: It tapped into both the fresh memories of connections made and the excitement of future ones to come.
HORROR MOVIE VS. REAL LIFE WORK VILLAINS
Our spooky season special asking "Who is your job's horror villain?" struck a chord. From "nightmare on content street" to "the curse of the endless ticket queue," it got everyone sharing their professional demons.
💡 Why It Hit: Sometimes you just need to laugh at the daily work challenges piling up. This post balanced relatability with entertainment—all in time for Halloween.Enter some text...Want to stay ahead in 2025? Subscribe to our email list for exclusive marketing, sales, and AI insights along with first dibs on all things INBOUND:
INBOUND Team
Providing year round news, trends and inspiration from the editorial desk of your favorite immersive experience.
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