Hear Top INBOUND 2024 Takeaways, Straight from Attendees

Inbound

October 18, 2024

Hear Top INBOUND 2024 Takeaways, Straight from Attendees

INBOUND 2024 dove deep into the center of what’s shaping the future of marketing, sales, and AI. If you missed out on the sessions and insights (or are still sorting through your notes), we’ve got you covered.

We crowdsourced top #INBOUND24 takeaways shared on LinkedIn. Here's what you need to know to stay ahead of the curve, directly from some of our attendees.

MARKET WITH CREATIVITY AND QUALITY

When it comes to marketing in 2025, it’s not about doing more, it’s about doing it smarter.

“Tiktokification is real! Blogs should be shorter with less content as volume doesn't always add value.” — David E., Principle Designer
“Quality over quantity. In terms of marketing, Neil Patel emphasized that 4.6 billion pieces of content are produced each day. Content is still king, but engagement makes the kingdom. Marcus Sheridan added that if the only reason you produce content is for Google, you're missing the boat. Create something that has value to others.” — Jessica L., Content Marketing Strategist
“Creative Is Key in B2B: Creative content still reigns as the most powerful driver in B2B sales—effective creative strategies can generate 10-20x more sales. Focused, intentional brand building is more valuable than ever.” — Sammy A., Senior Digital Strategist

The message is clear—your content and marketing strategy needs to be meaningful, not just frequent. As platforms evolve, marketers need to focus on delivering high-quality, creative, and value-driven strategies that engage with audiences in more authentic ways.

PRIORITIZE THE SALES EXPERIENCE

Sales is not about the transaction—it’s about the experience. The key to winning (and retaining) customers lies in how well you guide them through that sales journey.

“Experience is everything. More than ever, prospects and customers are buying and staying based on their experiences. From the sales process, to the point of purchase, to customer service, experience matters.” — DJ S., President & CEO
“Align your questions with your buyer’s journey. Ask the right questions to understand ‘Why change? Why now? Why your solution’ to break through indecision and move deals forward.” — Sumyr M., Digital Marketing Coordinator
‘“The buyer is in control.' The buyer cycle is getting longer, they are spending less time talking to sales and more stakeholders are involved. Stop making it about us and make it about them!” — Madeleine D., Associate Marketing Communications Manager

The customer experience is paramount in sales. By focusing on the buyer’s journey and aligning your strategy accordingly, you can create a seamless, human-centered process that customers will want to return to.

AI AS YOUR CREATIVE PARTNER

AI was a key topic at INBOUND, but the message was resounding: it isn’t here to replace you, it’s here to work alongside you.

"AI is amplifying, not replacing, us. 🔊 - Whether summarizing 75 pages of client research or generating blog posts in your brand voice, AI boosts what we do best—making connections and driving value." — Jay F., Chief Executive Officer
"On AI: We’ve just scratched the surface of AI. While most of us are using it to help with content ideation, not enough are using it as our virtual assistant — our assistant to offload the mundane and gives us the space and time to focus our energies on being creative." — Adam R., Head of Marketing
"AI isn’t here to replace us, it’s here to work with us. Together, we’re a powerhouse of continuous improvement." — Jenna Q., Growth Marketing Leader

The smartest teams are using AI to enhance their output, streamline the tedious, and let creativity shine through. It’s here to empower rather than replace human ingenuity.

CUSTOMER EXPERIENCE: LISTENING AS NECESSITY

Customer experience took on a level of urgency as attendees emphasized that listening to customers isn’t just a competitive edge, it's a necessity.

“Voice of the Customer is NOT a nice-to-have. It’s do-or-die. Create spaces and opportunities for your promoters to become full-fledged brand evangelists." — Chelsea D., Marketing Program Builder
“Gaining feedback from your customers can be the key to success and significantly increase your bottom line- resulting in increased revenue. Touching the customer at every point in their journey to get their feedback can decrease CAC and increase conversion rates.” — Malorie C., Sr. Digital Lead
“It's not about what you think you know about a customer and their pain points, it's about listening to understand them better.” — Jenna M., Chief Executive Officer

It’s no longer enough to assume you know what your customers need—listening to them at every stage of their journey is critical. Those who can turn customer insights into action will win long-term loyalty and revenue.

HUBSPOT AI TOOLS FOR THE WIN

HubSpot continues to evolve, and INBOUND 2024 introduced a new suite of AI solutions: Breeze.

“Leverage AI Tools Like Breeze & Copilot: HubSpot’s AI tools are the future, and I’m committed to integrating them into our processes to enhance productivity and decision-making.” — Stephen M., President
“HubSpot’s Breeze AI is a game-changer! 💨 - From writing emails to generating data-backed content, Breeze is like having an all-star assistant working alongside you. Excited to see productivity soar!” — Jay F., Chief Executive Officer
“I’ve never been more excited to be in marketing than I am now. With HubSpot’s release of Breeze AI Copilot, Agents, and Intelligence, we have the ability to leverage AI to simplify and alleviate the mundane, allowing us to focus on the human centric, nuanced and empathy based side of our work.” — Sara C., Vice President

HubSpot’s latest tools are driving productivity and personalization to new heights. Breeze will enable teams to work smarter by automating routine tasks and freeing up time for more strategic, human-focused initiatives.

YOUR POST-INBOUND ACTION PLAN

Ready to turn these insights into action? Here’s a quick-hit plan to help you keep the momentum going in Q4 and beyond:

1. Prioritize Quality Over Quantity: Produce content that adds real value, rather than just adding to the noise. Shorter, sharper content is gaining traction, so experiment with different messaging styles, but always keep it authentic.

2. Ask the Right Questions: Guide prospects towards confident decisions. Ensure every touch point delivers an exceptional experience—from first interaction to post-purchase support.

3. Listen, Don’t Assume: Engage with your customers at every stage of their journey. Actively gather feedback and use it to adjust your offerings. Customers want to feel heard.

4. Leverage AI as Your Partner: Use AI to help free up your teams to focus on creativity and strategy. Raw, authentic content is resonating more than ever. Embrace less polished, human-centric content.

What takeaways are you most excited to put into action? Join the conversation on LinkedIn with hashtag #INBOUND24 and get growing!