What if your best growth strategy isn't a new channel or campaign, but simply connecting the dots you already have? In a special INBOUND 2024 session moderated by Karen Ng, Francois Ajenstat (former CPO of Tableau) and Andy Pitre (HubSpot) shared their thoughts on one of the most pressing challenges for growth-focused companies: how to unify customer data across marketing, sales, and product to drive sustainable revenue growth. They offered practical insights on leveraging unified data and product-led growth strategies that any business can implement—regardless of size or industry. Get the scoop on why it matters for your growth strategy, plus pick up some quick wins on how to implement these takeaways immediately.

In case your algorithm didn't serve up these gems (we see you, mysterious feed gods), here's your monthly roundup of INBOUND content that got our community double-tapping, sharing, and sparking conversations. Check out what made waves this month!

How often do you find yourself endlessly scrolling on social media until something truly relevant captures your attention? For leaders, the challenge isn't just getting noticed - it's creating meaningful connections that drive real business results. At INBOUND 2024, social media experts Ramon Berrios, co-founder of Castmagic, and Jacqueline Snyder, founder of The Product Boss, shared insights on how forward-thinking companies can launch products on social media in 2025. They revealed strategies that go beyond vanity metrics to focus on what truly matters: building trust, creating conversion, and driving revenue.