Picture Perfect: How CallRail's Custom Strategy Generated Record Leads at INBOUND

Inbound

April 28, 2025

Picture Perfect: How CallRail's Custom Strategy Generated Record Leads at INBOUND

Branding at events is everywhere. Unforgettable brand experiences are rare. At INBOUND, the brands that stand out are the ones who think bigger and design for experience. That's exactly what CallRail did—turning their space into a collaborative photo moment that generated record-breaking results and strengthened their position in the HubSpot ecosystem.

THE OPPORTUNITY

For companies investing in event sponsorships, the struggle to stand out is real. CallRail had done events before. But they hadn't had the chance to fully own a space to create something immersive and uniquely them.

"At previous events CallRail never had the opportunity to fully customize a lounge space and truly showcase our brand. As a result, efforts to drive awareness and new customer acquisition fell flat," noted Jennifer Keepes, Partner Marketing Manager at CallRail.

CallRail approached INBOUND 2024 with clear, strategic objectives:

Show up as a top HubSpot app partner
Drive meaningful brand awareness within the HubSpot ecosystem
Generate quality top-of-funnel leads
Connect with existing customers and strategic prospects

THE ACTIVATION

The CallRail team didn't just want a conventional show floor footprint. They wanted a brand moment, so they built one. They anchored their lounge space around an interactive photo mosaic, inviting attendees to:

Snap a photo and become part of a collaborative visual mosaic.

Return throughout the event to see the larger image take shape.

Pick up creative swag and chat with the CallRail team.

It was playful. It was personal. And it gave people a reason to return, post, and connect. Beyond being a visual draw, the mosaic created natural openings to talk about what CallRail does—and how their platform makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing campaigns.

THE IMPACT

CallRail's creativity delivered impressive results and redefined what a successful sponsorship experience could look like:

Lead Gen Wins:

Approximately 1,000 qualified badge scans
Over 1,200 participants in their photo wall activation

Social + Brand Lift:

36 posts across platforms driving significant brand visibility and their most engaged social campaign of 2024

Community Engagement:

120+ attendees at their happy hour event
Meaningful conversations with existing customers and strategic prospects

THE VALUE

What distinguishes INBOUND from other sponsorship opportunities isn't just attendee volume—it's audience quality and ecosystem alignment. For CallRail, this curated community made all the difference.

"CallRail values the ability to show up at the conference and know we are meeting existing customers, target prospects who align with our ICP, agencies and partners who are all dedicated to supporting the HubSpot ecosystem and growing together." — Jennifer Keepes, Partner Marketing Manager at CallRail

Great event marketing starts with great audience alignment. By designing for connection, not just visibility, CallRail turned a blank canvas space into a destination for deepening relationships, strengthening their HubSpot positioning, and generating meaningful momentum post-event.