Get ready to supercharge your strategies in 2024 and beyond — the full agenda for INBOUND is officially live! This year’s event promises to be bigger and better (Did you see the lineup yet?!), packed with more insightful sessions tailored for professionals across marketing, sales, and customer success. Here’s everything you need to know to start planning your INBOUND learning experience.
BREAKING DOWN THE SESSION TYPES
This year, we’ve made it easier than ever to filter for specific sessions, based on type and focus area. Before you dive in, we’re breaking down each session type so you can tailor your personal agenda based on what learning goals you have for INBOUND.
- Main Stage Sessions are the cornerstone of INBOUND, delivering high-impact takes from some of the business world’s most influential leaders. They offer visionary perspectives that drive home the importance of innovation and strategic thinking. Open seating, no reservations required.
- Deep Dive Sessions are 90-minute workshops that concentrate on complex subjects offering intensive learning opportunities in an environment suited for deeper interaction with speakers and other participants. *These sessions require reservations.
- Education Sessions are concise 45-minute practical learning presentations across marketing, sales, customer success, operations, culture, and beyond. Join these to enhance your expertise within a brief amount of time. *These sessions require reservations.
- HubSpot Heroes Stage Sessions range from customer success stories to exclusive previews of the newest HubSpot product features and updates. Open seating, no reservations required.
- INBOUND Originals Stage Sessions feature fresh perspectives and never-before-seen content from INBOUND’s top-rated speakers. Open seating, no reservations required.
- Content & Creators Stage Sessions will dive into all things content creation providing the technical and artistic expertise behind storytelling and developing narratives that convert. Open seating, no reservations required.
- Meetup Sessions provide the opportunity to engage with speakers and fellow attendees in a laid-back environment. Swap ideas, delve further into discussions, and build connections that last beyond INBOUND. *Closed-door Meetups require reservations.
- *Session reservations will open in August; more information will be provided to attendees.
SESSION RECOMMENDATIONS
Regardless of your job focus or role, INBOUND sessions will provide you with new knowledge, skills, and networks to take your career to the next level. The full agenda can be filtered by session type, keywords, and topic tags to fully customize the content you're looking for. Here are a few handpicked sessions to get you started based on a few of our most popular topics.
Marketing
Explore cutting-edge marketing strategies, content creation techniques, and AI-driven approaches to stay ahead in the rapidly evolving marketing landscape.
- The AI-Powered Marketing Playbook with Kieran Flanagan (SVP, Marketing; HubSpot) and Kipp Bodnar (CMO, HubSpot)
- Stop Telling Stories: Have Brand Conversations that Convert with Kate DiLeo (Brand Architect & Founder, The Brand Trifecta)
- 5 Unconventional Messaging Moves for Marketing Mavericks with Nancy Harhut (Chief Creative Officer, HBT Marketing)
- Content Is Not King: The New Approach to Content Marketing with Neil Patel (Co-founder, NP Digital)
- SME vs. Influencer vs. TL: Which to Nix in the Marketing Mix with Ashley Faus (Head of Lifecycle Marketing, Portfolio; Atlassian)
View more marketing sessions here.
Sales
Master new sales techniques, leverage diversity to boost performance, and use the power of HubSpot's Sales Hub to accelerate your sales efforts.
- Mastering Sales Techniques: Next Level Performance with Morgan J Ingram (Chief Edutainment Officer, AMP)
- The Power of Partnerships with Glenda McNeal (Chief Partner Officer, American Express)
- Women Sell Better: Boosting Sales With Diversity with Cynthia Barnes (Keynote Speaker)
- Elevating Your Prospecting Motions With Sales Hub with Alex Rainford (Principal Product Marketing Manager, HubSpot) and Jeppe Wienziers Stenbaek (Director, Pleo Technologies A/S)
- Proven Revenue Strategies for Sales Leaders in 2025! with Carole Mahoney (Founder, Unbound Growth) and Lori Richardson (Revenue Growth Expert, Score More Sales)
View more sales sessions here.
Customer Success
Discover the secrets to building lasting customer relationships, improving retention, and converting detractors into promoters.
- Top 3 CX Lessons for Converting Detractors to Promoters with Michelle Peluso (EVP & Chief Customer and Experience Officer, CVS Health)
- Unify Conversations: Leveraging APIs for Omnichannel Success with Vandita Arora (Group Product Manager, HubSpot) and Vijay Vadlamani Group Product Manager, HubSpot)
- The Full Funnel Influence of Customer Education on Business with Christie Horsman (VP, Marketing; Thinkific) and Sarah Dawley (Senior Manager, Content; Hootsuite)
- Content Revolution: Strategies for Brand Resurgence with Scott Clary (Founder, Success Story Podcast)
- Reinvent Customer Relationships: AI, Data, and Smart CRM with Amy Maret (Principal Researcher, Trends and Thought Leadership; HubSpot) and Jocelyn Horn (Principal Product Marketing Manager, HubSpot)
View more customer success sessions here.
AI
Dive into the world of AI and its transformative impact on marketing, content creation, and customer engagement. Explore the latest AI-driven strategies and tools to stay ahead of the curve for business growth.
- AI-Powered Growth: Transforming Audience Reach and Expansion with Matt Wolfe (Host of the Next Wave Podcast, FutureTools.io)
- The AI-Powered Marketing Playbook with with Kieran Flanagan (SVP, Marketing; HubSpot) and Kipp Bodnar (CMO, HubSpot)
- AI Growth Secrets that are 10x’ing Traffic and Leads with Eric Siu (Founder, Single Grain)
- AI-First Marketing With OpenAI with Dane Vahey (head of Strategic Marketing, OpenAI)
- AI-Impact: Leveraging AI to Scale Your Go-to-Market with Laurence Butler (Senior Director, HubSpot)
View more AI sessions here.
HubSpot Products
Unlock the full potential of HubSpot's platform and discover the latest product updates and features. Learn how to implement best practices to streamline your operations and drive success.
- HubSpot Spotlight with Yamini Rangan (CEO, HubSpot), Dharmesh Shah (Co-founder, CTO; HubSpot) and Andy Pitre (EVP, Product; HubSpot)
- Operations Hub: Year in Review with Jesse Tremblay (Director of Product, HubSpot) and Max Freiert (Director of Product Management, HubSpot)
- Unlock the Power of Customizing HubSpot's Smart CRM with Jeff Vincent (Group Product Manager, HubSpot) and Katherine Man (Group Product Manager, HubSpot)
- Debate: Mythbusters — HubSpot's Smart CRM vs. Legacy CRM with Jocelyn Horn (Principal Product Marketing Manager, HubSpot)
- The HubSpot Hour: Discover What’s New from Q3 with Kyle Jepson (Evangelist, HubSpot), Evelyn Wang (Product Marketing Manager, HubSpot), and Mark Hans (Senior Professor, HubSpot)
View more HubSpot sessions here.
Founder
Gain invaluable insights from successful founders and investors on launching and scaling your startup and how to leverage AI for growth.
- No Money, No Problem: How to Launch a Bootstrapped Business with Claire Wasserman (Founder, Ladies Get Paid)
- From Startup to Sensation: Reinventing Business Success with Wade Foster (CEO and Co-founder, Zapier)
- $1M Pitch Competition With HubSpot for Startups and Ventures with Brandon Greer (Head of Corporate Development, HubSpot) and Kieran Flanagan (SVP, Marketing; HubSpot)
- Beyond 2024: HubSpot’s Bold Vision for the Front Office with Dylan Sellberg (Director of Product Management, HubSpot)
- Top 25 GTM Standards for Growth (Executives Only!) with Sangram Vajre (CEO and Co-founder, GTM Partners)
HubSpot Partners
Discover the latest trends, strategies, and insights from top HubSpot experts and partners. Learn how to leverage HubSpot's platform to drive business growth and deliver exceptional customer experiences.
- State of HubSpot 2024: How The Best Do It Different with Jonathan Burg (SVP Revenue, New Breed)
- Taking a Platform Approach to Business Reinvention with Ben Anderson (Staff Engineering Lead, HubSpot), Bree Hall (Associate Developer Advocate, HubSpot), and Sophie Higgs (Senior Director, Product; HubSpot)
- HubSpot X Community: Insights From Top Solution Partners with Dan Moyle (HubSpot Advisor, Impulse Creative), Jennifer Nixon (Delivery Lead, Aptitude 8), Josh Curcio (CRO and Partner, protocol 80, Inc.), Kyle Jepson (Evangelist, HubSpot), and Phil Vallender (Director, Blend)
- Beyond 2024: HubSpot AI’s Bold Vision for the Front Office with Dylan Sellberg (Director of Product Management, HubSpot)
- The Importance of a Cohesive Data Enrichment Strategy with Lubna Quraishi (Head of Marketing, Teamwork.com), Matt Sornson (GM Data and Intelligence, HubSpot), and Sam Oh (VP, Acquisition; Bitly)
No matter the industry or job title, INBOUND sessions will equip attendees with crucial tips, strategies, and perspectives on the latest business trends essential to your role.
View the agenda (with more sessions being added) and register for INBOUND today!
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