INBOUND Blog

At INBOUND 2024, Neil Patel, digital marketing expert and co-founder of NP Digital, challenged one of the industry's longest standing ideas at INBOUND 2024: Content is no longer king. It's a bold statement, especially since Bill Gates coined the phrase back in 1996. But let's face it: with 4.6 billion pieces of content published every single day, the content game has changed and used to work, isn't as effective today. But, before you delete your blog, hear Patel out. His insights and data are a reminder that there's plenty of opportunity for businesses ready to adapt. Here's how.

INBOUND 2024 dove deep into the center of what’s shaping the future of marketing, sales, and AI. If you missed out on the sessions and insights (or are still sorting through your notes), we’ve got you covered. We crowdsourced top #INBOUND24 takeaways shared on LinkedIn. Here's what you need to know to stay ahead of the curve, straight from some of our attendees.

Let's face it, every marketer dreams of a bottomless budget. Alas, we have to face reality. The good news is that it isn't just what you spend; it's how you spend when it comes to your brand budget. In the competitive world of marketing, understanding three key principles: effectiveness, evenness, and efficiency—can be your brand's secret weapon.

Are you looking to create exceptional content in your company that wins trust, traffic, leads, and sales? Are you trying to stay ahead of the curve in a world where AI is revolutionizing how marketers approach their work? At INBOUND 2023, content marketing expert Marcus Sheridan shared what types of content you should be producing with AI to establish credibility within your industry, all while maintaining a human touch that resonates as authentic, trustworthy, and helpful.