INBOUND Blog

New year, new tactics! Elevate your email marketing game with fresh ideas and tests to try out along with common pitfalls and how to sidestep those. At INBOUND 2023, email marketing pros Jay Schwedelson (CEO and founder, Outcome Media/SubjectLine.com/GURU Events) and Pierce Ujjainwalla (Co-founder and CEO, Knak) shared their current effective strategies and insights from their past email campaign results.

Kickstart 2024 by supercharging your email, content, and campaigns using behavioral science. Knowing your audience is one thing, but knowing your audience’s behaviors and how that can trigger action leading to more opens, reads, clicks, and conversions is another.

Marketing teams and leaders know that email is an essential communication channel for increasing brand loyalty and engaging more deeply with customers. But, it can also drive some serious revenue, with an average ROI of $36 for every $1 spent. How can you make the most of your email strategy? Demand generation expert, Jay Schwedelson, (CEO and Founder, Outcome Media/SubjectLine.com/GURU Events) shares some top email trends and what marketers should be incorporating into their strategy. Read on for more tips and tricks from Jay’s 2022 INBOUND session “Email Marketing Tips: Do This, Not That” and don’t forget to register to catch Jay at INBOUND23!